Yesterday I was at the Santa Cruz farmers market.
Walked by the Sauerkraut stand. I like sauerkraut and they make it well.
Not a particularly ‘sexy’ product you might think…..
But that’s the angle they take!
And they do a good job of getting some quality sauerkraut to people.
There are wooden barrels upfront with the sauerkraut and you can sample each type. Those wooden barrels just look like what old fashioned saurkraut was made in.
Signs around the stand talk about all the health benefits of sauerkraut- priobiots, vitamins, all that jazz. Fits in well with the healthful tendencies of the city.
They have original, jalapeño, horseradish leek, pickle, and change up the flavors every so often. Popular varieties seem to return. But the ingredients aren’t always in season.
Apple fennel was a pretty tasty one.
And you can sample all of them! Giving the samples draws people in to try the sauerkraut and a lot of them end up purchasing.
They also have their sauerkraut at local grocery stores.
Seems like they have their act together as a business and I’m glad, since I like what they make.
